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You are here: Home / All Posts / Easy Tools and Tips for Doing Business Globally

All Posts, Global Marketing / February 24, 2016

Easy Tools and Tips for Doing Business Globally

Currency ConverterOne of the challenges of global marketing is gathering up all the tools necessary to do business around the world.  The only way to know if you are charging a fair and profitable price for your offerings is to use a currency converter.  But be careful that the rate you see today is not an abnomally.  To check this, put numbers into the converter and hit the “Convert” arrow.  The results will show an icon for a chart.  You can change the chart to see how the currency has changed over the past year.  If the change has been dramatic, think carefully about how you price your products or build some security measures against currency fluctuations into your contracts.

Working with people who’s native language is not the same as yours sometimes requires a translator.   Google Translator is usually pretty good, but World Lingo is another decent alternative.  One mistake people often make when using online translators is to use figures of speech within the text they want to translate.  For example, you may want to say “I am going to drive traffic to your website.”  The tool will not understand that what you really mean is “I am going to send internet users to your website.”  This same principle applies when you are speaking to people for whom English is a second language.  In many countries, English is taught in schools.  This means people can communicate well and sound like they will understand you perfectly.  However, unless they have lived here and integrated within our daily lingo, such phrases can sound confusing.
International Meeting Planner

Another challenge in doing business internationally is coordinating time zones.  You can use the World Clock to check what time it is in various parts of the world or use the Time Zone Converter to quickly calculate what time it’s going to be in another place.  The International Meeting Planner lets you figure out what is the best time to meet for people in more than two countries.

Filed Under: All Posts, Global Marketing Tagged With: Global Business Development, Global Marketing

Alexa Passos

Alexa Passos is a Certified Guerrilla Marketing coach with over 20 years of experience. She combines a creative flare with an analytical mind to tie marketing to sales results.

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86.6% of U.S. SMBs cite websites as their most important digital marketing tactic. (Source: eMarketer)

The change in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. It jumps to 150% if a page takes 8 seconds or more to load. (Source: Mobile Joomla)

$1.1 trillion of all retail sales in 2011 were “web-influenced.” (Source: Forrester Research)

88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Source: Google Mobile Movement Study, 2011)

48% of users say that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the business simply not caring. (Source: MarginMedia)

62% of companies that designed a website specifically for mobile had increased sales. (Source: Econsultancy)

78% of client-side respondents stated that their company was extremely or quite committed to delivering the best online user experience. (Source: Econsultancy)

Lead Generation Stats

Source: In-Depth Report: Demand Generation Benchmarks by HubSpot and Qualtrics, 2014

Companies exceeding their revenue goals report branding, website design and optimization, and social media as their top 3 marketing investments.

Companies with between $250,000 and $10 million in revenue all average a cost per lead of $26-$50.

Nearly 80% of companies not meeting their revenue goals attract 10,000 monthly website visitors or less.

74% of companies that weren’t exceeding revenue goals did not know their visitor, lead, MQL [Marketing Qualified Leads], or sales opportunities.

79% of all marketing leads never convert into sales and a lack of lead nurturing is the common cause.

60% of those exceeding their revenue goals had an above-average [email] open rate.

Over 80% of marketers consider increasing overall conversion a dominant priority for their website optimization programs. (Source: MarketingSherpa)

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