Have you considered the power of using Facebook for business continuity?
Besides marketing empowerment and crowdsourcing ideas, Facebook offers many enterprising ways for businesses to combat the ever present sector called business continuity. Your creativity with Facebook and its tools will dictate how successful you will be in using this social networking application to solve business continuity problems.
Business continuity is the process of developing and using risk management principles to mitigate all sorts of issues organizations face due to emergencies, technical failures, competitors, or industry volatility. Often, when one thinks of business continuity in organizations, they immediately think of the IT department. Business continuity is a never ending thought process and mitigation of hazards affecting the success of your products, your customer service, and reputation of your enterprise.
5 Ways Facebook Will Help with Business Continuity (BC) Issues:
–Portability: Because Facebook is a social computing application, it can be accessed from anywhere at anytime. All one needs is their log-in information and the ability to create accounts as needed. One can access the Facebook application from their home, foreign locations, or from their smartphone. If you lose your office to weather or hostile takeover, you still have the ability to talk to your clients and employees.
–Create one or multiple accounts for a particular BC incident: Both FB pages and groups can be created to deal with a particular problem within your organization. Consider creating a FB Page for each BC incident. You have the ability to restrict access by only inviting certain people to that page. Remember, Facebook is really an informal meeting place but it could easy double for a conference environment with the latest forms of chat and video within the application.
–Backup communications directory: When your friends, followers, and fans choose to join your particular Facebook business page or group, you will gain access to one’s personal profile. Unless, the profile info is not shared, you now have another way to access client and employee information that could have been lost during a network meltdown, or a building fire. If the information is blocked and communication is crucial, message your friend privately and ask for the information.
–Real-time communications: Have a company emergency? Place information for customers and employees within status boxes on your company page. Or consider creating a FB page for company emergencies for your customers, contractors, or employees. Do tell your customers and employees about the page and how to find it. With a separate formal communications page, you have an easy accessible channel that your employees can access in times of emergencies as well as the media. Now consider creating multiple pages (channels) for communicating with your contractors, executives…You get the idea.
–Basic Information Page: This is for the daring individual who isn’t afraid of hiding some confidential information in plain sight. This could be a great way to display codes or information that you understand alone. Consider placing more general business focused information onto this page. Also, consider using your basic information page as an “in case of emergency” page combined with a checklist. Many readers do not usually read down a large info page of content.
–Applications: There are many great Facebook features and 3rd party applications built into this social networking venue. Notes could be used for official company statements. Translation feature could be used for global communication abilities. Use the Events feature to post a proper time to meet with your employees or customers. Consider using Social RSS to re-route industry news feeds and updates to your planned BC page. Remember, to check frequently to see if your applications are functional.
If you use Facebook for business continuity, do remember to deploy it to deal with both internal and external issues! Also, remember to watch the administration of these special business continuity pages and who you allow to friend the pages.
What are some ways you have used Facebook to solve your business continuity issues?
Do you use other forms of the social media to solve business continuity or crisis management issues?