Are you struggling to find time to generate new leads while taking care of existing clients? Does it feel like your marketing efforts are not producing the kind of ROI you want from them?
Many small and medium businesses face growing pains as they move from the start-up phase of business and start expanding. We provide you with a dedicated Director of Marketing to help growing businesses maximize marketing results.
We start off with a thorough marketing audit to figure out how each aspect of your marketing system is performing and identify the areas where we can have the most impact on your profits. Then we look at the big picture and balance long term sustainable growth strategies with short term revenue boosters.
Complete Marketing Optimization
As we work together over time, we continually work to improve your marketing mix and help you reach your strategic goals. How well does your marketing work? Are you getting enough qualified prospects? How likely are they to become customers? Are you maximizing the lifetime value of your customers? If these questions keep you up at night, Aldeia’s Complete Marketing Optimization service can recover your peace of mind. We go through your entire marketing department and evaluate each area of the marketing mix. In addition to the 4 P’s of Marketing: Price, Product, Place, Promotion, we add People and Processes to complete the 6 P’s of Marketing:
- Product: What products and services are you offering? Who else can the client choose to buy thins from? How do you stack up to the competition?
- Price: How much do you charge and how much value do your clients and prospects see in it?
- Place: Where and how convenient is it for your prospects get your products and services?
- Process: What happens from the moment a prospect discovers your company to the point where customers buy from you again.
- People: Who is responsible for what area of the marketing and sales cycle
- Promotion: What can you do to increase the likelihood that prospects will consider your offers and buy from you?
Since we know that great marketing advice is only as good as its implementation, we focus on setting up marketing systems that are simple to use. We hand-picked marketing automation tools that create an easier, less time-consuming, and more effective way to generate quality leads and walks them through the buying cycle.
Growth Strategies
Why is it that some companies grow faster than others? Continue to grow year after year? Research shows that high-growth firms, also known as Gazelles, tend to have specific attributes and challenges. Aldeia Global Marketing specializes in helping fast growing companies conquer their challenges and sustain their profits and sanity during the growth process. Sometimes this entails pricing tactics to grow market share or revenue. Other times, it requires coming up with new products and services for your current customers. Still others, this means researching and entering new markets. We have extensive international experience that can help you navigate the perils of global marketing.
Get Started with a Marketing Diagnostic
Not ready to commit to a full consulting engagement yet? We offer prospective clients an affordable, no-obligation evaluation of your marketing function as a whole to benchmark how your marketing efforts are currently working. This is a great way to uncover the weak spots in your marketing and figure out which changes will give you the best bang for the buck. You can use this diagnostic to implement changes yourself or engage us to do it for you… adding expertise without increasing headcount. Fill the form on the right to get started.
