Vision College is the first college in Southeast Asia to offer a post graduate diploma in ultrasonography. Prior to this program, doctors would take a weekend course to learn how to use ultrasound machines. Unfortunately, this greatly limited the use of ultrasound technology for diagnostic purposes. The marketing challenge in this case was to clarify the college’s message and target three specific audiences. Students wanted to know that this was an interesting course of study and career path. Parents wanted assurance that the college was legitimate and that sonography was an actual career option. Hospitals, clinics and doctor’s offices wanted to know that the program created effective workers that they can recruit. Although we created various pieces specific to each audience, this general brochure had elements that appealed to each one. Note that there is a lead generation form on the brochure.
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