Social media can be a time consuming black hole or an effective tool to reach and engage your target audience. Here is a look at a social media campaign we launched for Amatyzt. We centered the campaign around a Polyvore contest that resulted in 201 user-generated Polyvore sets, over 10K set views, and thousands of shares on FaceBook, Polyvore, Twitter, and Pinterest. Here are just a few of the user generated sets. Some were also posted on websites and blogs.
