Brands are supposed to inspire a feeling, an idea, a concept of what to expect from the company, product or service they are representing. Banners are an easy and cost-effective way to convey a brand’s essence on a website. Here are just a few examples of how we create different feelings within the same category of jewelry and watches.
Classic, traditional, sensual… these are the feelings that Gwel wanted to emote.
Patrick Jerer has a very artsy brand. His jewelry is high end, one-of-a-kind, luxury. Telling the brand story was important in this banner.
Maria Moreno’s brand caters more to the independent woman. Dramatic and self assured.
Alex Klein’s designs are inspired by nature, but still have a touch of glamour.
Mikky Eger is also a dramatic brand, but we wanted to add an element of romanticism to it as well.
Stefan Johansson’s watches are high end, but also appeal to racing fans. We created a piece that fit with the wealthy dare devil and prominently displayed Johansson’s image, along with a product shot.
This piece was designed to appeal to family, heritage, and build an emotional connection to handling down jewelry to the next generation. In this case, we added several pieces of trust to encourage a feeling of the site being a safe place to shop.
