AZ Family Health is a chiropractic practice that had a unique challenge. Dr. Altman had issues with his partner and chose to leave a successful practice that helped build from the ground up. He started treating patients out of his home office in order to re-establish a new practice. However, new patients were hesitant to walk into a house for medical treatment. We created a web presence (website, social media, and local listings) to legitimize the practice and reassure prospective patients. We explained what to expect in the About Us page and gave some justification for the home office. We highlighted patient testimonials and stories. The results were a nearly immediate 35% increase in new patients. The website also new partnership that lead Dr. Altman to open a second office in Wickenberg, Arizona. Today, Dr. Altman has a successful practice in both Mesa and Wickenberg.